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Amazon Fishbowl series
Project type
Visual identity - Marketing & Advertising - Environmental
Date
2023
Roles
Edwin Song (Creative Director)
Jedidiah Gardner (Senior Designer)
Molly Benjaminson (Motion Designer)
Brand discovery
The Fishbowl and DeepDive series are produced and distributed via Amazon's Internal Corporate Communications team consisting of interview style content offering inspiration and entertainment to Amazonians. The series provides employees with unique access to the guests and to learn about their latest work, get a peek behind the scenes, or cultivate connection.
The request to re-brand both series, and deliver functional assets for multiple media streams, required a deep discovery phase to provide insight on current pain points, expectations, and distribution. For more insight and to see this process, click the brand discovery link above.