FURKIN PET INSURANCE
Project Type
UX/UI, brand + web refresh
When
2023
Roles
Edwin Song - Creative Director
Jedidiah Gardner - Senior Designer
Bee Park - Designer
Kass Sanchez - Experience Developer
Lauren Motsinger - Marketing / Copywriter
Link
Challenge
With an existing site that was not performing well, they wanted a new site that positively reflected their identity and offerings and was targeted more for their demographic. Upon a meticulous analysis, we crafted a strategic success plan aligning with our findings and their vision.
Color and navigation
Offering insights and recommendations for an enhanced user experience and accessibility on desktop, tablet, and mobile devices. This involves a thorough evaluation of design elements to ensure seamless navigation and usability across platforms, considering user needs and preferences.
Creating a design system
Establishing a comprehensive set of fundamental elements at the project's outset proved instrumental in facilitating swift and consistent design processes throughout. Defining these foundational elements created a foundation for efficient design workflows and allowed for the effortless orchestration of stylistic modifications at any stage of the project.
SOLUTION
An enhanced user experience through a fully-responsive site. Simplifying the content framework and development process, we created an easily manageable component library. This cohesive design system features an intuitive content management flow, allowing effortless addition, removal, or editing of pages.
