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FURKIN PET INSURANCE

Project Type

UX/UI, brand + web refresh

When

2023

Roles

Edwin Song - Creative Director

Jedidiah Gardner - Senior Designer

Bee Park - Designer

Kass Sanchez - Experience Developer

Lauren Motsinger - Marketing / Copywriter

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Challenge

With an existing site that was not performing well, they wanted a new site that positively reflected their identity and offerings and was targeted more for their demographic. Upon a meticulous analysis, we crafted a strategic success plan aligning with our findings and their vision.

Color and navigation

Offering insights and recommendations for an enhanced user experience and accessibility on desktop, tablet, and mobile devices. This involves a thorough evaluation of design elements to ensure seamless navigation and usability across platforms, considering user needs and preferences.

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Creating a design system

Establishing a comprehensive set of fundamental elements at the project's outset proved instrumental in facilitating swift and consistent design processes throughout. Defining these foundational elements created a foundation for efficient design workflows and allowed for the effortless orchestration of stylistic modifications at any stage of the project.

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SOLUTION

An enhanced user experience through a fully-responsive site. Simplifying the content framework and development process, we created an easily manageable component library. This cohesive design system features an intuitive content management flow, allowing effortless addition, removal, or editing of pages.

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